We should celebrate Junaid Jamshed, a born-again Muslim preacher and entrepreneur, in an epoch of pop music celebrity worship and self-worship.
I have a great deal of respect for Mosharraf Zaidi, but I think in this case he is really mistaken. I'm not sure how being a born-again Muslim preacher actually contributes to the betterment of Pakistani society. A weak case could be made that for Junaid Jamshed (JJ), a former pop star with popularity rivaling that of the Beatles, to give up his career and immerse himself in spirituality is quite an accomplishment. However, if JJ is really earnest about eschewing materialism, then he should stop using his popularity to sell outrageously expensive and somewhat horrendous clothing. Using a past riddled with materialism and excess wealth to make more money is hardly considered spiritual on any level.